The ProGroom Story

How we started

ProGroom was co-founded in 2009 by entrepreneur and pet-lover Natalie Graham who has been meeting the needs of Australian pets and their owners for many years.

Natalie became a groomer later in her career, having first worked as a hair dresser. She was amazed at the number of poor quality products in the Australian market and the number of Dog groomers not using any conditioners (an essential part of any wash to restore the hair shaft after cleaning). To Natalie it was clear there was a need for quality ( safe ) affordable products and essential training on how to best use these products to benefit both groomer and pet.

In 2009 Natalie teamed up with fellow groomers and expert chemists to develop her own range of safe and effective grooming shampoos and pet styling products, detanglers and dog colognes and educational kits, that soon proved popular with professional groomers. It was here she found her passion in R & D innovative products to make grooming easier.

ProGroom today

ProGroom is the award-winning brand that professional dog and cat groomers turn to when they want quality, Australian-made and manufactured affordable pet grooming products developed with the highest-grade, all-natural ingredients formulated with safe cosmetic grade ingredients derived from Natural Sources that are environmentally friendly.

ProGroom products are distributed by head industry leader Heiniger across Australia and New Zealand  - see our 'where to buy' page for more information.

We love to teach. We are committed to providing the best possible products and services to dog and cat groomers – this extends to technical advice, marketing materials, training, and regular industry updates.

Purpose built products. All our products have been researched, developed, trialled, and tested to fit specific grooming purposes. No matter the coat type or condition our products assist with the manage of matted coats, dirty coats, greasy coats, smelly coats and more.

Designed to perform our range of Grooming Shampoos and Pet styliing Products have been researched, developed, trialled, and tested to fit specific grooming purposes. No matter what the Breed, Coat type or the condition our products benefit the Pet Stylist with the manage of matted coats, dirty coats, greasy coats, smelly coats and more.

We welcome enquires about our products, and our training and marketing support.

ProGroom Conference, April 2016

11532650